BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a sustainable brand impact not only generates strong associations about the brand but also empowers businesses to pursue sustainable growth for the future. A brand’s sustainability is its knack to sustain and grow today without undermining its future development potential. It is more of a strateg
BUILDING LONG-TERM SUSTAINABLE BRAND VALUEEstablishing a long-lasting brand impact not only builds favourable impressions about the brand but also enables marketers to pursue sustainable growth in the long term. A brand’s sustainability is its ability to sustain and grow today without compromising its future development potential. It is more of a
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